APP DESIGN, MEDIA STRATEGY & PARTERNSHIPS

WELLA PROFESSIONALS + PANTONE

Bringing together the experts in color with the experts in hair. Partnering Wella Professionals with Pantone establishes the brand as an industry expert in all things color. 

Deliverables include a new product for hairstylists in Wella Professionals' brand red Pantone color. Creative executions driving engagement included social media strategy and content, contests, and native apps for iPhone and Android to aid in the color selection and styling process.

BRANDING, SQUARESPACE, SHOPIFY & MORE

KITH CREATIVE BRANDING & WEBSITE DESIGN

Custom branding and website design for small business owner, Copy Director, Katie Hicks. Designed to be visually personable, creative and stylish. This solution is built with the Squarespace platform making updates simple and easy.
www.kithcreative.com

SELFCARE BEAUTY

Branding, Logo Business cards, Product Design, Website & Social Media content.
www.selfcarebeauty.us

SMALL BUSINESS BRANDING & ADVERTISING

BASH EVENTS! LOGO DESIGN, 
BUSINESS CARDS & PHOTOGRAPHY


Created logo and business cards, shot photography for small business owner, Allison Gambini, Founder of Bash Events!

SOCIAL MEDIA, TEMPLATES, PHOTOGRAPHY DIRECTION & MORE

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KNOW YOUR CONSUMER:
Ingredient conscious and benefit focused

Created strategic and creative branding and templates. 
Hit outstanding numbers, reaching 2.4 Million quarterly engagements through clicks, likes and shares.

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Directed and created beautiful, engaging and efficient evergreen templates for Wella Professionals

Directed, planned and shot in-house photography for
a much needed visual spark to a brand that traditionally
focused only on the science behind the product.

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Engaged with consumers
through blogger outreach, live events
and carefully constructed
social media content calendars.

HERITAGE:
In 1972 Sebastian
invented the first
crimping iron

AGILE MARKETING, LIVE RSS, REAL TIME SOCIAL MEDIA & MORE

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Pioneered behind the scenes coverage, social media posts and recap of Wella Professionals' biggest live event in North American, Trend Vision.

Live coverage and social content generated hundreds of first-time engagements, and thousands of interactions with existing Wella fans.

Livestream numbers more than doubled from over 12 million in 2014 to over
26 million views in 2015. Engagement remained strong after the event, driving heavy traffic to Wella's social channels in the weeks that followed.

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SPOTIFY RICH MEDIA ADS & QUIZ WITH CELEBRITY PARTNERSHIP

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Provided strategy and creative direction for a highly successful and well loved campaign for Sebastian.

Strong engagement on Facebook
and Spotify lead to great results for the brand, exceeding their expectations.

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Campaign deliverables included a sweepstakes with over 2,000 entries, a quiz with over 7,000 completions, a microsite and social media content.

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WEBSITE DESIGN FOR CLAIROL.COM

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Directed and designed Clairol.com showcasing their brand equity.

A fresh look to enrich the Clairol.com user experience. By connecting their Facebook account, the brand would analyze user data and photos to determine content relevant to the user. Users would then be provided with a beautiful interactive profile, a personalized look book and special offers tailored specifically to them.

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QUAKER REAL MEDLEYS

Quaker Real Medleys
"A first-class breakfast."

Deliverables combined to create a unique airport experience.

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