AGILE MARKETING, LIVE RSS, REAL TIME SOCIAL MEDIA & MORE
Pioneered behind the scenes coverage, social media posts and recap of Wella Professionals' biggest live event in North American, Trend Vision.
Live coverage and social content generated hundreds of first-time engagements, and thousands of interactions with existing Wella fans.
Livestream numbers more than doubled from over 12 million in 2014 to over
26 million views in 2015. Engagement remained strong after the event, driving heavy traffic to Wella's social channels in the weeks that followed.